Healthcare & medical marketing
Strategy, explainer content and launch support for healthcare and medical brands, plus practical AI training for your team. We make what you do easy to understand, easy to find and easy to choose.
Trusted by
years in healthcare and medical marketing
In multinationals and start-ups, in Ireland and international markets.
product launches
From launch plan to market, across devices, nutrition and therapies.
therapy areas
From kidney care and wound care to eye health and aesthetics devices.
Digital health
Medical nutrition
Nutritional supplements
Probiotics
Kidney care
Acute therapies
Home therapies
Wound care
Pressure care
ADM grafts
Eye health
Dry eye disease
Aesthetics devices
Medical aids and appliances
Patient discharge management
Hygiene management
Clinic development
Three ways we help healthcare and medical brands. Start with one, or combine them.
Strategy
Strategy & Insight
Research and insight that give you clear, confident direction.
Research with customers and clinicians
Positioning and messaging
Brand advisory
Lead generation planning
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Content
Explainer Content & Campaigns
Complex products and services, made clear for the people who matter.
Explainer videos and infographics
Patient and customer education
Digital advertising
Campaign activation
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AI
AI & Team Enablement
Practical AI your team will actually use.
Claude training for teams
Custom Claude skills
AI brand audits
Workshops and coaching
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Not sure where to start?
Talk it through with us
Book a short call. We’ll listen, ask a few questions and point you to the right first step.
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1
Understand
We listen to your team and your audience, and look at what’s out there.
2
Clarify
We sharpen your position and message, so everyone knows what to say.
3
Create
Explainer content and campaigns people understand, checked by your experts.
4
Enable
We set your team up with AI tools and skills to keep it going.
Free briefing
What I tell clients about AI, in three pages.
AI’s historic milestones from 1950 to today, the rules that already apply in Ireland, and a 90-day plan for your team.
Get the briefing
Short answers to what people ask before working with us.
Who do you work with?
Healthcare and medical brands, including medical device companies, clinics, health services and healthcare suppliers. Clients include HSE, Solta Medical, Ocuco and Citrine Healthcare.
Where are you based?
We’re based in Ireland and work with clients in person or remotely.
What does it cost?
It depends on what you need. After a short call we’ll send you a clear quote, so you know the cost before any work starts.
How do you keep medical content accurate?
Everything is checked against your source material and signed off by your experts before it goes live. AI helps us work faster, but people make the final calls.
Do you use AI?
Yes. AI helps with research, first drafts and checking claims against their sources. A person with 25 years in healthcare marketing makes every final call. We can also train your own team to use tools like Claude well.
How do we get started?
Book a 30-minute call using any “Book a call” button on this site, and we’ll talk through what you need and suggest where to start. Prefer email? Write to hello@freshtrain.ie or call +353 87 221 3194.
Book a short call and we’ll show you where to start.
Book a call